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Retainer Club

Created straight-talking content with a hint of humor.

Services

Creative Services

The Challenge

How do you create demand for products your customers didn’t know they needed? By making your solution seem so easy, they wonder why they ever lived without it. That’s precisely what we did for Mouthguard & Retainer Club, which offers custom-fitted subscription mouthpieces. We created a brand personality that didn’t take itself too seriously – and then used it to make the purchase process laughably simple.
01

Our Results

Positioned products as solutions to the status quo
Built customer trust through messaging consistency
Grew brand affinity with a confident, likable voice
Identified and removed purchase journey barriers
02

How We Did It

Learned to talk like our audience

We sunk our teeth into online conversation to think and talk like customers did.

Gave the brand a voice

We documented tone and style to ensure personality was consistent across channels.

Understood the customer’s journey

We developed user personas to guide messaging at every step of the purchase process.

Anticipated top questions and needs

We wrote simple, clear text that made it easy for visitors to see why they should join the club.
03

Client Highlights and Callouts

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