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EMBR Dispensaries

Increased website traffic by 43.6% through Local SEO.

Services

SEO Services
Web Development Services

The Challenge

The cannabis industry faces a shifting legal landscape and has fewer options to advertise and increase awareness than other industries. EMBR Dispensaries came to us with the desire to dominate local searches across dispensary locations nationwide.
01

Our Results

Grew non-brand search impressions by 212.7%
Increased non-brand organic efforts by over 40%
Improved top brand term CTRs by an average of 11%+
Ranked first page for "dispensary near me" across locations
02

How We Did It

Leveraged local audio

We piggybacked off local audio awareness efforts to juice relevancy and subsequent clickthrough rates.

Optimized listings and directories

We increased visibility in local search results by improving keyword relevancy and business description consistency across listings.

Improved existing profiles

We overhauled existing profiles to remove conflicting messaging and improve customer engagement through more consistent profile information

Implemented a location-specific SEO strategy

We optimized EMBR's online presence with location-based keywords that improved relevancy for search terms relevant to the customer's cities they serve.
03

Client Highlights and Callouts

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