K9 Power

Services

Email Marketing Services

Paid Search Marketing

Paid Social Media

The Challenge

K9 Power is a pet supplements manufacturer with a passion for helping dogs live healthier, fuller lives through better nutrition.‍ The 20-year-old family business largely relied on distribution and wholesale relationships to drive revenue – until the pandemic. Suddenly, what started as a slow shift to digital sales became a fast-moving imperative to connect with and sell to customers directly online.

Our Results

251% increase in YOY total revenue

200% growth in YOY Amazon revenue

31% of site revenue driven by new subscription program

29% of revenue generated by email

How We Did It

Learned from real customers

We used audience research and post-purchase, pre-delivery surveys to tailor our messaging.

Elevated Amazon product presence

We made it easier for customers to search and find products on the crowded marketplace.

Nurtured leads with better email

We connected with customers on what matters most: helping their dogs live healthy lives.

Honed performance of digital media

We developed an improved media and paid search strategy designed to drive results.

Client Highlights and Callouts

The K9 Power team provided tremendous flexibility in allowing us to test multiple approaches; this allowed us to create growth through a lens of performance first and fine-tuning brand messaging later. We benefitted from leveraging an incredible product with a remarkable quality track record for over 15+ years.

Partner with us

Augment your existing team with appropriately scoped solutions to meet strategic objectives.

Start solving problems by defining What, How, and Who. While we apply the latest technology and strategies for solving problems, our solutions are always anchored in time-tested truths.

Get Started