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K9 Power

Supplemented revenue with 251% growth in YOY online sales.

Services

Email Marketing Services
Paid Search Marketing
Paid Social Media

The Challenge

K9 Power is a pet supplements manufacturer with a passion for helping dogs live healthier, fuller lives through better nutrition.‍ The 20-year-old family business largely relied on distribution and wholesale relationships to drive revenue – until the pandemic. Suddenly, what started as a slow shift to digital sales became a fast-moving imperative to connect with and sell to customers directly online.
01

Our Results

251% increase in YOY total revenue
200% growth in YOY Amazon revenue
31% of site revenue driven by new subscription program
29% of revenue generated by email
02

How We Did It

Learned from real customers

We used audience research and post-purchase, pre-delivery surveys to tailor our messaging.

Elevated Amazon product presence

We made it easier for customers to search and find products on the crowded marketplace.

Nurtured leads with better email

We connected with customers on what matters most: helping their dogs live healthy lives.

Honed performance of digital media

We developed an improved media and paid search strategy designed to drive results.
03

Client Highlights and Callouts

The K9 Power team provided tremendous flexibility in allowing us to test multiple approaches; this allowed us to create growth through a lens of performance first and fine-tuning brand messaging later. We benefitted from leveraging an incredible product with a remarkable quality track record for over 15+ years.

See other stories of success

Helped drive $50 million+ in sales in 2021.

Email / SMS
Paid Search
Paid Social

Drove 432% revenue growth one snooze at a time.

Email / SMS
Paid Search
Paid Social
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